People for Nature and Peace

Beyond World Rhino Day

Every year on September 22, nature lovers come together to celebrate rhinos and renew their commitment to ensure the survival of these ancient and imperilled species. But for those involved in rhino conservation, every day is Rhino Day. At People for Nature and Peace (PNP), we proudly stand with our Indian partners to protect one of the last strongholds of the Greater one-horned rhino in Assam where, despite the ever-present threat of poaching, not a single rhino was killed by poachers in 2025!

And the good news doesn't stop there. Rhino numbers in Assam continue to grow year on year. This achievement is no accident, but the result of the tireless dedication of government agencies, rangers, local communities, and conservation organizations like PNP. Since 2019, we have supported rhino protection in Assam in partnership with our friends and colleagues from Aaranyak, led by Dr. Bibhab Talukdar, Chair of the IUCN Asian Rhino Specialist Group.

Effective rhino protection is possible!

- Not a single rhino was was killed by poachers in 2025.
- Rhino numbers are increasing year on year.

Four Paws for Rhinos!
The highly effective sniffer dog team we have been funding and training since 2019 is an essential tool in the fight against poaching and illegal rhino horn trade. Our four-legged hero and her handler help rangers track down poachers, uncover weapons and hidden contraband. Find out more about our work for rhinos.

A joint initiative of the Assam Police and the Forest Department, launched in 2024 and code named "Operation Falcon" highlights the collective efforts to safeguard the rhinos' last refuge. Using intelligence-driven strategies, more than 40 suspects linked to rhino poaching were arrested, numerous poaching attempts were foiled, major poaching and smuggling gangs were dismantled, and connections to international criminal networks were uncovered. Our support strengthens these efforts, keeping rhinos and their habitat safe, thanks to you.

Global Threats
While Assam shows what sincere determination and team work can achieve, elsewhere nearly 10 rhinos are killed for their horn each week; most of them in South Africa. Demand for rhino horn in Southeast Asia especially Vietnam and China continues to fuel these deadly crimes. What's more, at the upcoming Conference of the Parties to the Convention on International Trade in Endangered Species (CITES) in Uzbekistan at the end of November, Namibia is once again pushing to weaken the global ban on international trade in rhino horn. Even the debate about the possibility of legalizing international trade sends disastrous signals to poachers, traffickers, and potential consumers. It also ups the antis for the rangers and conservation professionals in Assam who risk everything to keep rhinos safe. Assam is living proof that the commodification of nature, as in the trade in horn and trophy killings are unnecessary and even undermine rhino conservation.

Your Support Matters!

Protecting rhinos is a daily battle. The terrain is tough, equipment wears out, and our dog team needs ongoing training and support to remain effective. You can help to keep them in the field day after day.

Together, we can keep rhinos safe with our K9 unit, stand strong against lergalising rhino horn trade, and reduce demand for rhino horn in Vietnam.

On World Rhino Day - and every day - please stand with us, stand with Assam, and stand with rhinos.

Thank you!

FIND OUT MORE about how we support India's efforts to keep rhinos safe from poachers and illegal traffickers.

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FEELING ARTY? Take a break and chill out with our free rhino zen doodle.

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From Cage to Contagion: The Global Health Risks of Fur Farming

Trials to to use dead animal bodies from fur-farms, such as mink, foxes, and raccoon dogs, as feed for livestock or to other fur-farm animals in China raise serious concerns about their potential impact on human health, animal health, and the broader environment.

People for Nature & Peace's new report is a stark reminder that the true cost of fur extends far beyond the cruelty inflicted on the animals that are caught up in it but reaches into the very fabric of global health. It is a call to action, not just to end fur farming but to prohibit the introduction of carnivore remains into animal feed chains.

Find out more

No nature. No us.

It's that simple. Extinctions caused by humans have reached an unprecedented high and continue to accelerate.

A fundamental shift in how we relate to nature and other animals is necessary, if we want them and us to survive and avoid collapsing ecosystems and escalating conflicts. And best of all, it will make us happier.

When Nature calls, will you answer?

Everyone came together to save the foxes at the EDF Dungeness nuclear power station. Good energy!

Polar bears made it into the New Big 5 to be targeted with cameras instead of guns. More than 250 photographers, conservationists and wildlife charities voted. We were one of them.

Introducing police and antipoaching dog trainer Swen Busch who is helping us to protect India's rhinos

Check out David Jamilly's blog on the importance of wildlife conservation in a post-pandemic world and why it's all about kindness.

Ocean giant Dr Sylvia Earle urges New Zealand to protect endangered Maui and Hector's dolphins from fishing nets.

Floods kill 18 rhinos in India's Assam. Please help us keep them, tigers, elephants and other wildlife safe!

Sir Ranulph Fiennes joins People for Nature & Peace as patron.
Welcome Sir Ranulph!

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